This privacy policy explains how BACKWIN (hereinafter referred to as ""we"") collects, uses and protects the personal data of users of our website. We are an independent 3C product website, operating in China, serving users in Europe, North America and South America. We comply with the laws of the People's Republic of China and comply with relevant privacy regulations. This policy applies to all visitors and registered users.
1. Data collection and use
During the use of the website, we will collect the following personal data and collect it automatically through the website:
Identity and contact data: name, email address, account login credentials.
Technical data: IP address, device/browser information, and cookies used to identify your device and improve security.
Use data: your browsing and clicking behaviour on our website (browsed pages, clicked items) collected through analysis and tracking tools.
Transaction data: the payment details when you shop, as well as the billing address and delivery address.
We legally collect the following data for website operation and analysis, including
Account management: used to create and maintain your user account, verify login and communicate with you.
Order processing: used to process purchase transactions (such as verifying your payment and arranging shipments)
Service improvement: used to analyse the usage of our website and improve the functions of our products and services.
Marketing activities: With your consent to receive marketing information, we will send you promotional information or newsletters. You can choose to opt out of marketing activities at any time. We only collect the above-mentioned relevant and necessary data. We will not collect sensitive data unless required by Chinese law or with your explicit consent.
2. Cookies and tracking technology
Our website uses cookies and similar tracking technologies to provide and improve services. These technologies may include:
Functional cookies: used for website functions (for example, keeping your login status and remembering the goods in your shopping cart).
Analytical cookies: used to understand the usage and performance of the website.
Advertising / Tracking Pixels: Used to provide personalised content or advertisements and measure their effectiveness. It is used for various purposes, including analysis and advertising targeting. Even if you don't have an account, these tracking tools may collect information to use the service.
3. User account information
When you register an account, we will store the name you provided, the email address and the password you selected. We use this information to verify your login and manage your account. You can update or delete this information at any time through your account settings. With your consent, we may also use your email address to send order confirmation or marketing information; you can unsubscribe or opt out of such emails at any time.
We will record your IP address and login history to protect your account (for example, detect suspicious logins) and fulfil security obligations. We will not use the account information for any purpose other than the above purposes.
4. Data storage
Your personal data is stored on a secure server located in China. We take measures to protect the transmission of neutral and static data. In any case, we only process and store data in accordance with our services and Chinese legal requirements.
Five. Data retention
We retain personal data only for the time required to achieve the purposes described in these terms or to comply with the requirements of Chinese law. For example:
Account and order data: We usually keep your account information and order records while you keep your account active, after which it can be kept for up to several years according to Chinese legal tax, business, warranty or regulatory requirements.
Marketing and data analysis: If you agree to receive marketing information, we will keep your contact information and preference data until you unsubscribe.
Legal obligations: Chinese law requires us to keep records within a prescribed period of time. We regularly review the retention period of each record.
6. Data security measures
We implement strict security measures to protect your personal information. These measures include:
Technical guarantee: We encrypt the transmitted data and statically encrypt the sensitive data. The server is located in a secure data centre equipped with a firewall and intrusion detection system. Data access is limited by the principles of authentication and minimal authorisation. We will regularly update the software and conduct security audits.
Organisational guarantee: Only authorised personnel can access personal data, and all employees receive privacy and security training. We formulate and regularly review internal policies. The contract we signed with the service provider requires them to adopt the same safety standards.
Physical security measures: If any data is stored on physical media (such as a backup), it will be stored in a locked or restricted area.
7. Changes to this policy
We may update this privacy policy from time to time in accordance with relevant Chinese laws and regulations. The change of the privacy policy is subject to the date of the website update. If you continue to use this website after the change, it means that you accept the updated policy.
8.. Contact information
If you have any questions or want to exercise your right to privacy, please contact us in the following ways:
Email: info@backwin.com
Company Name: Guangzhou Beikewei Technology Co., Ltd.
Company Address: Room 402, Building A, No. 54 Dagang West Street, Baiyunhu Street, Baiyun District, Guangzhou
Data Protection Officer: colln
Data Protection Officer Email: lliu32370@gmail.com
You can contact us at any time through this website to delete any information and data on this website.
Thank you for reading our privacy policy. We are committed to protecting your personal data and providing your valuable opinions, so that we can do better!
Last update: April 10, 2026
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